ABOUT ME
In my role as the Creative Director for Mondelez Europe at Saatchi & Saatchi Düsseldorf, my primary responsibility is to spearhead international creative teams in delivering exceptional creative outputs for esteemed brands such as OREO, TUC, 7DAYS, and Stimorol across more than 40 diverse markets.
Originally from Rio de Janeiro, Brazil, I kickstarted my advertising career there and subsequently ventured into various international locales including Doha, Dubai, Lisbon, and Munich. This global journey has equipped me with invaluable insights into effectively navigating global brands across different markets, enhancing my understanding of human behavior, and enabling me to engage with diverse audiences through various cultural lenses.
Throughout my professional journey, I've been honored to receive recognition from esteemed industry bodies, having secured every major award including Cannes Lions, D&AD, CLIO, ONE SHOW, LIA, NYF, and others.
In addition to my achievements, I have also had the privilege of speaking at various festivals, further contributing to the exchange of knowledge and insights within the advertising community.
Below, I'll share some additional details about my career trajectory.
ian.guima@gmail.com
RECENT ACHIEVEMENTS AND RECOGNITIONS
> For the full list, please go to my LinkedIn profile above
#3 World's Most Awarded Art Director / The Drum Creative Ranking 2024
#9 Best Art Director in Germany / One Show Global Rankings / 2023
#25 Best Art Director in Europe / One Show Global Rankings / 2023
#1 Most Awarded German Campaign / Cannes Lions / Cheat Cookies / 2023
#1 Most Awarded Campaign / ADC Germany / Cheat Cookies / 2023
CANNES LIONS
Bronze / Outdoor / Supermarcade / 2024
Bronze / Creative Strategy / Cheat Cookies / 2024
Gold / Direct / Cheat Cookies / 2023
Gold / Direct / Cheat Cookies / 2023
Gold / Social & Influencer / Cheat Cookies / 2023
Gold / Media / Cheat Cookies / 2023
Silver / Entertainment Lions For Gaming / Cheat Cookies / 2023
Silver / Direct / Cheat Cookies / 2023
Bronze / Brand Experience / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Entertainment Lions For Gaming / Cheat Cookies / 2023
Shortlist / Direct / Cheat Cookies / 2023
Shortlist / Public Relations / Cheat Cookies / 2023
Shortlist / Brand Experience / Cheat Cookies / 2023
Shortlist / Social & Influencer / Non-Fungible Animals / 2022
Shortlist / Digital Craft / Non-Fungible Animals / 2022
Shortlist / Public Relations / #NOPITY2016 / 2017
D&AD
Graphite Pencil / E-Commerce / Non-Fungible Animals / 2022
Wood Pencil / Digital / Non-Fungible Animals / 2022
Shortlist / Entertainment / Cheat Cookies / 2023
Shortlist / Public Relations / Non-Fungible Animals / 2022
New York Festivals
Bronze / Digital & Mobile / Supermarcade / 2024
Finalist / Creativity in Commerce / Supermarcade / 2024
Finalist / Creativity in Commerce / Supermarcade / 2024
Finalist / Activation & Engagement / Supermarcade / 2024
Finalist / Activation & Engagement / Supermarcade / 2024
Finalist / Direct / Supermarcade / 2024
Grand Prix / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Social Media & Influencer / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Collaborations & Partnerships / Cheat Cookies / 2023
Gold / Public Relations / Cheat Cookies / 2023
Gold / Commerce and Creativity / Cheat Cookies / 2023
Silver / Public Relations / Cheat Cookies / 2023
Bronze / Activation & Engagement / Cheat Cookies / 2023
Bronze / Direct / Cheat Cookies / 2023
Bronze / Commerce and Creativity / Cheat Cookies / 2023
Finalist / Direct / Cheat Cookies / 2023
Finalist / Package & Product Design / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Activation & Engagement / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Brand Content / Entertainment / Cheat Cookies / 2023
Finalist / Digital / Mobile / Cheat Cookies / 2023
Finalist / Avant-garde / Innovative / Cheat Cookies / 2023
Shortlist / Commerce and Creativity / Cheat Cookies / 2023
Shortlist / Genius 100 / Non-Fungible Animals / 2022
Finalist / Print / This Time is Yours Cube / 2020
Finalist / Print / This Time is Yours Laptop / 2020
Finalist / Print / This Time is Yours Console / 2020
CLIO Awards
Silver / Partnerships & Collaborations / Cheat Cookies / 2023
Silver / Creative Commerce / Cheat Cookies / 2023
Silver / Public Relations / Non-Fungible Animals / 2022
Silver / Design Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Bronze / Experience-Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Digital-Mobile / Non-Fungible Animals / 2022
Shortlist / Branded Entertainment / Non-Fungible Animals / 2022
CLIO Entertainment
Silver / Digital | Mobile / Cheat Cookies / 2023
Silver / Experience | Activation / Cheat Cookies / 2023
Silver / Partnerships | Co-Creation / Cheat Cookies/ 2023
Silver / Consumer / Cheat Cookies / 2023
Silver / Digital | Mobile | Social / Cheat Cookies / 2023
Silver / Partnerships / Cheat Cookies / 2023
Silver / Games: Partnerships | Collaborations / Cheat Cookies / 2023
Silver / Games: Social Media / Cheat Cookies / 2023
ONE SHOW
Silver / Interactive, Online & Mobile / Cheat Cookies / 2023
Silver / Gaming / Cheat Cookies / 2023
Bronze / Branded Entertainment / Cheat Cookies / 2023
Merit / Branded Entertainment / Cheat Cookies / 2023
Merit / Gaming / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Social Media / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Direct Marketing / Cheat Cookies / 2023
Merit / Interactive, Online & Mobile / Cheat Cookies / 2023
Merit / IP & Product Design / Cheat Cookies / 2023
Merit / Experimental & Immersive / Cheat Cookies / 2023
Merit / Digital Design / Non-Fungible Animals / 2022
Merit / Craft / Non-Fungible Animals / 2022
Merit / Digital & Online / Non-Fungible Animals / 2022
Merit / NFTs / Non-Fungible Animals / 2022
Shortlist / Active Engagement / Non-Fungible Animals / 2022
Shortlist / E-commerce / Non-Fungible Animals / 2022
Shortlist / Visual Craft / Non-Fungible Animals / 2022
Webby Awards
Winner / Best Community Engagement / Cheat Cookies / 2023
Winner / Sustainability & Environment / Non-Fungible Animals / 2022
Nominee / In-Game Integration / Cheat Cookies / 2023
Nominee / Best Cause-Related Campaign / Non-Fungible Animals / 2022
Honoree / Best Partnership or Collaboration / Cheat Cookies / 2023
Eurobest
Silver / Media / Non-Fungible Animals / 2022
Bronze / Social & Influencer / Non-Fungible Animals / 2022
Bronze / Digital Craft / Non-Fungible Animals / 2022
Bronze / Public Relations / Non-Fungible Animals / 2022
Shortlist / Media / Non-Fungible Animals / 2022
LIA – London International Awards
Finalist / Digital / Cookie Chase / 2024
Gold / Branded Content & Entertainment / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Digital / Cheat Cookies / 2023
Gold / Non-Traditional / Cheat Cookies / 2023
Silver / Use of Social Media & Influencers / Cheat Cookies / 2023
Silver / Digital / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Silver / Non-Traditional / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Use of Social Media & Influencers / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Ambient & Activation / Cheat Cookies / 2023
Bronze / Design / Cheat Cookies / 2023
Bronze / Creativity In PR/ Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Bronze / Integration / Cheat Cookies / 2023
Finalist / Non-Traditional / Cheat Cookies / 2023
Bronze / Design / Non-Fungible Animals / 2022
Finalist / Creativity in the Metaverse / Non-Fungible Animals / 2022
Epica
Silver / Brand Content / Non-Fungible Animals / 2022
Shortlist / Social Networks / Non-Fungible Animals / 2022
ADC Annual NYC
Silver / Advertising / Cheat Cookies / 2023
Silver / Interactive / Non-Fungibles Animals / 2022
Bronze / Gaming / Cheat Cookies / 2023
Bronze / Advertising / Cheat Cookies / 2023
Merit / Product Design / Cheat Cookies / 2023
Merit / Advertising / Cheat Cookies / 2023
Merit / Direct / Non-Fungible Animals / 2022
Merit / Innovation / Non-Fungible Animals / 2022
Merit / Design for Good / Non-Fungible Animals / 2022
Merit / Online-Mobile Websites / Non-Fungible Animals / 2022
Shortlist / Interactive / Cheat Cookies / 2023
Shortlist / Advertising / Cheat Cookies / 2023
ADC Europe
Bronze / Integrated & Innovation / Non-Fungible Animals / 2022
Bronze / Interactive Campaigns / Non-Fungible Animals / 2022
Bronze / Interactive & Mobile / Non-Fungible Animals / 2022
ADC Germany
Silver / Design / #ChasePlayfulness / 2024
Bronze / Brand Building / #ChasePlayfulness / 2024
Merit / Digital Experience / #ChasePlayfulness / 2024
Gold / Advertising / Cheat Cookies / 2023
Gold / Promotion / Cheat Cookies / 2023
Gold / Innovative Use of Media / Cheat Cookies / 2023
Gold / Advertising / Non-Fungible Animals / 2022
Gold / Promotion / Non-Fungible Animals / 2022
Gold / Digital Product-Service / Non-Fungible Animals / 2022
Silver / Dialog Activation / Cheat Cookies / 2023
Silver / PR Activation / Cheat Cookies / 2023
Silver / Promotion / Cheat Cookies / 2023
Silver / Brand Communication / Cheat Cookies / 2023
Silver / Brand Dialog / Cheat Cookies / 2023
Silver / Brand PR / Cheat Cookies / 2023
Silver / Product Design / Cheat Cookies / 2023
Silver / Digital Experience / Cheat Cookies / 2023
Silver / PR Activation / Non-Fungible Animals / 2022
Silver / Brand Advertising / Non-Fungible Animals / 2022
Silver / Dialog Activation / Non-Fungible Animals / 2022
Bronze / Brand PR / Cheat Cookies / 2023
Bronze / Digital Experience / Cheat Cookies / 2023
Bronze / Brand Dialog / Non-Fungible Animals / 2022
Bronze / Illustration / Non-Fungible Animals / 2022
Merit / Digital Experience / Cheat Cookies / 2023
Merit / Illustration / Non-Fungible Animals / 2022
Merit / Brand PR / Non-Fungible Animals / 2022
Caples Awards
Gold / Digital B to C / Non-Fungible Animals / 2022
Gold / Not For Profit / Non-Fungible Animals / 2022
Gold / Planet Earth / Non-Fungible Animals / 2022
Bronze / Innovation / Non-Fungible Animals / 2022
Deutscher Digital Award
Gold / Digital Commerce / Cheat Cookies / 2023
Gold / Digital Advertising / Cheat Cookies / 2023
Gold / Social-Dialog / Cheat Cookies / 2023
Gold / Creative Commerce / Non-Fungible Animals / 2022
Gold / Digital for Good / Non-Fungible Animals / 2022
Spotlight Festival
Gold / Digital Campaign / Cheat Cookies / 2023
Silver / Digital Campaign / Non-Fungible Animals / 2022
PlakaDiva
Silver / Outdoor / This Time is Yours / 2020
CRESTA Awards
Bronze / Craft / This Time is Yours / 2020
RECENT INTERNATIONAL EXPERIENCE
Saatchi & Saatchi / Creative Director / Current
Saatchi & Saatchi / Senior Art Director / 2021 - 2022
Serviceplan / Group Head of Art / 2020 - 2021
Serviceplan / Senior Art Director / 2018 - 2020
FCB Lisbon / Senior Art Director / 2015-2018
TBWA\RAAD / Art Director / 2013-2015
Leo Burnett / Art Director / 2011-2013
(...)
BRANDS
OREO
Xbox
Olympic Committee
Nissan
LEGO
ÜLKER International
Deutsche Bahn
among others.
JURIES
New York Festivals / Grand Jury Digital / 2023
New York Festivals / Grand Jury Design / 2022
The One Show / Young Ones – Portfolio Review / 2020
Lisbon Awards / Direct / 2021
Ad Stars / Film / 2021
Ad Stars / Digital Craft / 2020
Mobious Awards / Film / 2020
SPEAKER AT
It Matters Konferenz / Hamburg, Germany / 2023
BrandFestival '23 / Budapest, Hungary / 2023