Rumos is a tech company focused on shortening the distance between people and technology. So, we decided to create an experience to show how technology can help people to overcome barriers.
With the help of a VR headset, we made a wheelchair basketball athlete stand up, walk, position himself and shoot the ball all through his sister’s body.
Agency: FCB Lisboa
Creative Director: Edson Athayde
Senior Copywriter: André Felix
Senior Art Director: Ian Guimarães
Production: BRO Cinema
Director: Mario Patrocínio
DOP: Pedro Patrocínio