Playing helps children and communities to come together at the best of times – and the hardest of times. Because of the corona crisis, the world faces a crucial moment never seen in history. People are confined to rethinking what they want for the future.
Following the platform #LetsBuildTogether, we created a campaign to inspire parents and children to use their imagination to rebuild the world—a better world for the next generations with more gender equality, respect, and tolerance.
CCO: Alex Schill
ECD: Christian Sommer
Senior Art Director: Ian Guimarães
Senior Copywriter: Gabriel Lepesteur
Account Lead: Jeferson Lopes Cocate
Illustrator: Felipe Mayer