When fake news seemed everywhere, we launched a campaign alerting us to the massive use of fake bots on social networks.
ZDF is a public service media that is credible, impartial, and free from political interference and pressure from commercial forces. To promote its journalism app, ZDF Heute, a campaign was created to fight against misinformation.
CCO: Alex Schill
ECD: Christian Sommer
Group Head of Art: Ian Guimarães
Senior Copywriter: Gabriel Lepesteur
Design Director: Fábio Lazzari
Account Team: Markus Koch, Jeferson Lopes Cocate
Illustrator: Sarah Kamada